Michelle Layne Lawson is a Designer & Photographer living
in New York.
Background
In 2020, Michelle joined the NBA as Head of Design for their Product Experience group. Prior to the NBA, she spent her career crafting digital experiences and branding initiatives for clients such as Google, AMEX, Showtime Networks, Samsung, and Nike.
Michelle holds a B.A. in English from Gettysburg College (Yes, it’s haunted) and a M.S. in Communications Design from Pratt Institute. In her spare time, she loves experimenting with home-brewed spirit infusions, collecting/playing vinyl records, and helping rescue dogs find permanent homes through photography.
Specialties
Visual Design
UI Design
UX Design
Product Design
Creative Direction
Art Direction
Design Strategy
Branding
Analytics & Data
Photography
“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”
— Lindo Leader
Agencies & Brands
AKQA
AMC Networks
American Express
AT&T
Canon
Citibank
Digitas
Ebay
Edelman
Google Creative Lab
IBM
Imaginary Forces
Joyce Theater
Lexicon Premium Audio
Lincoln Center
Masters Tournament
MRM/McCann
NBA
Nike
Ogilvy & Mather
Potion
Publicis
Radical Media
Samsung Mobile
Showtime Networks
360i
TripAdvisor
Verizon