Michelle Layne Lawson is a Designer & Photographer living
in New York.

Background

In 2020, Michelle joined the NBA as Head of Design for their Product Experience group. Prior to the NBA, she spent her career crafting digital experiences and branding initiatives for clients such as Google, AMEX, Showtime Networks, Samsung, and Nike.

Michelle holds a B.A. in English from Gettysburg College (Yes, it’s haunted) and a M.S. in Communications Design from Pratt Institute. In her spare time, she loves experimenting with home-brewed spirit infusions, collecting/playing vinyl records, and helping rescue dogs find permanent homes through photography.

 

Specialties

Visual Design

UI Design

UX Design

Product Design

Creative Direction

Art Direction

Design Strategy

Branding

Analytics & Data

Photography

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.”

— Lindo Leader

 

Agencies & Brands

AKQA

AMC Networks

American Express

AT&T

Canon

Citibank

Digitas

Ebay

Edelman

Google Creative Lab

IBM

Imaginary Forces

Joyce Theater

Lexicon Premium Audio

Lincoln Center

Masters Tournament

MRM/McCann

NBA

Nike

Ogilvy & Mather

Potion

Publicis

Radical Media

Samsung Mobile

Showtime Networks

360i

TripAdvisor

Verizon